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Openwear Manifesto



  1. The era of high fashion is on Sunset Boulevard. The age of mass-customization clothing is at hand.

  2. Open Fashion is open to cultures and genders of the planet.

  3. Open Fashion is collectively produced style and value, thanks to the cooperation of networked artisans, local hubs and creators of taste.

  4. Open Fashion is a process towards ethical fashion, from the rights of textile producers to the environmental conditions in which the fabrics were obtained: a fair wage to all garment workers, a fair share to all p2p fashionistas.

  5. Open Fashion is predicated on the premise that open source hardware, software and peer networked social production are radically transforming all sectors and industries.

  6. A commons-based peer-production economy is emerging and open-source fashion will be its stylistic apparatus.

  7. Open Fashion is locally harvested, globally consumed and its customers are direct creators.

  8. Fashion is increasingly immaterial, and legions of immaterial laborers are behind its wealth and power. Open Fashion is enlived by the creatives precarized by the Great Recession.

  9. Street fashion doesn't exist: the poor have style, the rich have fashion. What exists is a world space of fashion media fought over by established and emergent actors in old and new fashion capitals.


The Open Fashion Manifesto is brought you by Openwear, an European platform for collaborative clothing, new attitudes and ethical branding.