Openwear is an open brand. Openwear is a type of collective trademark that recognizes the productive role of co-production, engages in strategies that aim at redistributing the value thus produced and seeks organizational solutions that give co-producers a say in determining the overall governance of the brand. Openwear wants to be a practical experiment to institutionalize mechanisms of revenue sharing through which co-creating consumers can benefit from the value that they produce and involve consumers in determining the overall social values towards the brand should contribute to.

Openwar community members are authorized to use Openwear brand by anybody who complies with the standards defined by the Openwear License.

If are subscribed to Openwear Community you can:
  — download the codes (Lookmaps) of any Openwear Collaborative Collection
  — produce garments and accessories based on those codes
  — produce garments and accessories based on a customization of those codes
  — sell the items labeling them with Openwear brand (link to utilities/label) and also add your own label to it.

If you do so, you agree to:
  — Produce handmade or partially handmade the garment or accessory
  — Publish on your Openwear profile (link to Open your Showbox) at least one picture of the garment of accessory you produced
  — Publish on your Openwear profile (your Showbox) the information necessary to produce the Customized (modifying the original code of the Lookmaps) version of the item or accessory

Read thecomplete Openwear License (PDF).

Read thecomplete Openwear License (PDF) (Italian).